CasinoHawks: Why affiliates need to adapt to AI-driven search

It’s no secret that AI is now shaking things up when it comes to user-based search and how much this is going to impact iGaming affiliates remains unclear. Game Lounge head of SEO John Gasior writes for iGBA on how its brand CasinoHawks has adapted and what the significance of AI search could mean.

Finding time for self-care amid the maelstrom of work may seem difficult, but doing so will fuel your performance, emotional agility and leadership, argues Saroca VP Claire Adamou.

With operators flooding every new market opening or opportunity, quickly establishing player trust in your brand has become increasingly pivotal to achieving cut-through and sustainable growth in emerging geos. Using Kenya and Ethiopia as case studies, MelBet Partners & Affiliates CMO Anastasiia Shcherbyna explains why trust-building has become a core pillar of its market entry strategy and for delivering consistent, affiliate-driven growth.

In the latest of our Meet the Manager series, we speak to Nataliia Lavruk, Head of Affiliates at MelBet, on her journey into iGaming and the programme, her perfect day off and what advice she’d give her 15-year-old self.

CasinoFinder.ca launches initiative to counter black-hat affiliate tactics, promoting transparent reviews and responsible growth in Canada’s regulated online gambling market.