Smart moves: How AI is reshaping the affiliate playbook

In the third part of this iGB L!VE 2025 speaker interview series, Gentoo Media head of SEO Emilio Takas looks back on his journey from dial-up internet to leading the affiliate’s sports strategy. He reflects on how YouTube shaped his digital instincts, why team building matters more than keywords and what it takes to thrive in the new era of AI search.

In the fifth part of this year’s winner interview series, Worldpokerdeals reflects on its humble beginnings from a Wix website to its double win in 2019, the initiatives that helped it reclaim the award and its expansion plans beyond the poker niche.

With operators flooding every new market opening or opportunity, quickly establishing player trust in your brand has become increasingly pivotal to achieving cut-through and sustainable growth in emerging geos. Using Kenya and Ethiopia as case studies, MelBet Partners & Affiliates CMO Anastasiia Shcherbyna explains why trust-building has become a core pillar of its market entry strategy and for delivering consistent, affiliate-driven growth.

In the latest of our Meet the Manager series, we speak to Nataliia Lavruk, Head of Affiliates at MelBet, on her journey into iGaming and the programme, her perfect day off and what advice she’d give her 15-year-old self.

Global leader in the affiliate marketing industry records impressive wins as it marks notable milestone.