As sports betting grows, affiliates are exploring new ways to build meaningful relationships with football teams and expand their audiences. We spoke to leading affiliates and a sports brand consultant about the evolving landscape, from sponsorship pros and cons to compliance challenges and creative partnership strategies.
Discord, Reddit, Telegram, WhatsApp… while video-based platforms are on the rise, traditional text-based social media isn’t losing its charm, offering players the opportunity for deeper conversations in online gambling forums. Three affiliates share how these platforms help build lasting player relationships, the strategies they use and the challenges they face.
In the final part of our past winner interview series, Šimon Vincze reflects on Casino Guru’s journey in developing responsible gambling initiatives, the impact of winning at the iGB Affiliate Awards and why it’s time for the wider industry to step up and get involved.
Melbet has announced an exclusive, invite-only party for its partners in Dubai on 25 February, featuring a VIP dinner with football icon Didier Drogba.
