Featured
Francophone Africa: the opportunity English speaking affiliates are missing
Marc Samouilhan, owner of affiliate marketing agency Global Ad Ventures, writes for iGBA on why affiliates shouldn’t miss out on entering French-speaking African countries and localisation in terms of partnerships, content and community channels.
Read our latest magazine
Explore the latest iGaming affiliate strategies, market insights and expert analysis in our newest magazine. Your go-to resource for staying ahead in the industry.
Read other magazines here
Is search dead? Affiliate SEOs weigh in on 2025 and 2026
As we enter a new year, Joyce Yang speaks to four iGaming SEO experts to review the impacts of recent Google core updates and what the year 2026 will look like in terms of spam updates and AI search.
Pulse check: why engagement surveys matter
Rita Mendes, head of people at Alts Digital, writes for iGBA on the importance of conducting engagement surveys at an iGaming affiliate and why in particular there’s a benefit to regular questioning.
Partners
StrategyPlatform migration: a technical project or a management decision?
While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.
Partners
PeopleMeet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Partners
Boomerang Partners prepares a major affiliates activation as the Year of Sports enters its hot phase
In-demand global marketing agency hints at the upcoming launch of TIME TO WIN.