For years, igaming affiliates have been playing chess with Google, dancing around its rules and finding loopholes in its algorithms. An increasingly powerful and controversial strategy of late has been parasite SEO, a black hat tactic that allows third-party sites to hijack an established domain’s ranking signals. But with Google’s Site Reputation Abuse policy (SRA) now in force, how is the game changing – and who’s being left behind?
In the first part of the series, we discussed the pivotal role of first-party data in SEO. After the foundations are in place for data collection, it’s all about how you use it. Here, we run through some actionable advice for you to take on board when refining SEO for affiliate sites.
Taking a break from work doesn’t always guarantee a break from stressful situations. Saroca CEO Emily Haruko Leeb explores how engaging in random acts of kindness during the holiday season can be far effective in helping you recover from burnout than temporary fixes such as retail therapy.
CasinoFinder, a new and refreshing name in the online casino review scene, has launched its new Casino Comparison Tool, designed to help players make informed decisions by offering side-by-side comparisons of key casino features.
