Featured
Building vs. buying: The challenge for smaller US affiliates
For smaller affiliates watching from the sidelines, the playbook looked simple: build something with solid SEO foundations, then sell it to one of the giants for a tidy multiple. But, as Alex Windsor writes, things have changed in the US iGaming affiliate landscape and the path to growth is ever more complicated.
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Better Collective’s Playbook to become X’s premier sports betting tool
Better Collective have announced that its AI-driven betting solution tool will become integrated on X across the US as the social media platform’s premier sports betting bot.
The art of listening: Mastering communication in iGaming
In the second part of her series on the art of listening, Emily Haruko Leeb speaks on the key pillars of communication. She breaks down the best ways to handle communication in meetings and avoiding falling into the trap of waiting for an opportunity to speak.
Partners
StrategyBuilding to last: MelBet’s blueprint for strong partnerships
iGBA speaks with Anastasiia Shcherbyna, chief marketing officer of Melbet Partners & Affiliates, to understand how the programme has placed itself in the position to attract and grow new partnerships.
Partners
PeopleMeet the Manager: N1 Partners’ Vlad Chernov
In this latest of our Meet the Manager series, we speak to Vlad Chernov, deputy head of affiliates at N1 Partners on how he got into the industry, what excites him about his role and what he thinks is the biggest challenge facing affiliate managers right now.
Partners
UNO Affiliates presents Lizaro: the Wild West experience on every turn
Lizaro is a bold new iGaming brand where intelligence meets instinct.