Featured
Click Hunters Tech: partner-first and AI-driven growth
Best Affiliate Network has long been one of the most contested categories at the iGBA awards. In such a competitive space, what makes a brand stand out, and what exactly are operator and affiliate partners looking for in a network? We speak to Phyllyp Sedicias, CSO of this year’s winner Click Hunters Tech, about the Brazilian startup’s growth story built on genuine partnerships, tech and global expansion.
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Beyond keywords: Emilio Takas on team-first SEO
In the third part of this iGB L!VE 2025 speaker interview series, Gentoo Media head of SEO Emilio Takas looks back on his journey from dial-up internet to leading the affiliate’s sports strategy. He reflects on how YouTube shaped his digital instincts, why team building matters more than keywords and what it takes to thrive in the new era of AI search.
StatsDrone promotes Joe Hatch to VP product
Affiliate stats and CRM platform StatsDrone has promoted Joe Hatch to VP product.
The currency of trust: why it’s so important in 2025
With operators flooding every new market opening or opportunity, quickly establishing player trust in your brand has become increasingly pivotal to achieving cut-through and sustainable growth in emerging geos. Using Kenya and Ethiopia as case studies, MelBet Partners & Affiliates CMO Anastasiia Shcherbyna explains why trust-building has become a core pillar of its market entry strategy and for delivering consistent, affiliate-driven growth.
Partners
PeopleMeet the Manager: MelBet's Nataliia Lavruk
In the latest of our Meet the Manager series, we speak to Nataliia Lavruk, Head of Affiliates, at MelBet, on her journey into iGaming and the programme, her perfect day off and what advice she’d give her 15-year-old self.
Partners
StrategyBoomerang Partners officially launches Golden Boomerang League 2025
From 1 September to 31 October, participants will compete for a pass to the Golden Boomerang Awards and other prizes.