Emerging markets present a big opportunity for affiliates to scale rapidly and capture untapped audiences. But despite the appeal, there are still lots of misconceptions around how best to approach these regions, writes Already Media CEO Alina Famenok
With more new market opportunities expected this year, expanding into new geos is likely a strategy that will be on the agenda for many igaming affiliates. In the third part of this iGBA Barcelona 2025 speaker interview series, Natalia Witczyk, CEO at Mosquita Digital shares her journey within the world of international SEO and why now is a perfect time to boost your global SEO strategies.
With the rise of social media, influencer marketing has become a powerful strategy in the igaming sector, helping brands connect with younger audiences and boost discovery. In the final part of this iGBA Barcelona 2025 speaker interview series, we speak to Caleb Dykema, co-founder and CEO at affiliate network Vault Sports, about the brand’s story and why smaller affiliates have an advantage over bigger players in capturing the latest trend.
Big Betty Partners, the leading direct advertiser for the igaming industry, is thrilled to announce its participation in the highly anticipated iGB Affiliate event in Barcelona on 21-22 January.
