Transparency between operators and affiliates is crucial for long-term success. However, in practice, friction and mistrust are not uncommon in this supposedly symbiotic relationship. In the first part of this iGBA Barcelona 2025 speaker interview series, Sam Darkens, commercial manager at OLGB, shares his journey of building a career around data, explores why the lack of transparency persists in the igaming space and advises affiliates to strengthen partnerships.
In the first part of the series, we discussed the pivotal role of first-party data in SEO. After the foundations are in place for data collection, it’s all about how you use it. Here, we run through some actionable advice for you to take on board when refining SEO for affiliate sites.
Saroca, a leader in professional development for the gaming industry, announces the Transformational Leadership Program, launching February 2025.
Guests will be immersed in a world of luxury and artistry on 21 January.
