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Commitments vs intentions: Turning goals into results with a “rider”
In a highly volatile sector like iGaming, ambitions alone are not enough. Saroca CEO, Emily Haruko, writes on the difference between intentions and commitments, and why defining the right conditions is the infrastructure for success.
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The game isn’t over: How affiliates can make the most of AI search
Since AI search arrived, the SEO world has been gripped by waves of panic over declining clicks. But as Alex Windsor writes, the picture looks a bit different for iGaming affiliates. Those who stay relevant and optimise for the new system can still find themselves with a distinct edge.
Scaling with soul: Hub Affiliations’ talent-led growth
Now that entries have opened for the 2026 iGB Affiliate Awards, we speak to Charles Herisson of Hub Affiliations about his early days as a rugby player, the company’s talent-powered growth story, last year’s win and what has changed since.
Platform migration: a technical project or a management decision?
While the benefits of moving from a legacy to a modern affiliate management system may be clear, migration still carries concerns and risks for affiliate programs. But these can be mitigated by clear-headed analysis of the entire technical and strategic picture and partnering with a platform you can trust to handle all aspects of the transition, according to ReferOn’s head of product Vlad Bondarenko.
Meet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Boomerang’s Time to Win offers exciting AC Milan rewards
Exclusive AC Milan experiences also up for grabs to participating affiliates.