iGBA editor-at-large Corey Padveen provides August 2024's headline takeaways for igaming affiliates which saw Google push through its latest core update, continue to prioritise user-generated content, expand the use of AI-generated search summaries and boost the visibility of local and niche businesses in search queries.

With mental health and wellbeing gaining greater focus in the workplace, Cordelia Morgan-Cooper returns with a look into how HR departments within igaming are creating a new atmosphere for employees.