Flutter Entertainment-owned PokerStars has entered into a new partnership with National Hockey League (NHL) franchise the Detroit Red Wings.
Under the multi-year deal, which marks the first of its kind in the US for PokerStars, the online poker operator will serve as an official sponsor of the Red Wings.
PokerStars and Red Wings will work together to offer players the chance to win prizes such as signed memorabilia, merchandise and tickets, as well as a range of fan experiences.