Affiliate and media business Leadstar Media has secured an igaming licence from the West Virginia Lottery to promote legal online casino brands in the US state.
The new permit will allow Leadstar to work with igaming operators that also hold a licence in West Virginia, as well as any brands that secure approval in the future.
Leadstar previously only held a sports wagering licence in the state, which it used to operate online sports betting supplier products such as Sportsbooksonline.com, Bettingapps.com, Bookiesbonuses.com/us and Unitedgamblers.com.
The new licence will cover all forms of legal online gambling in West Virginia.
“We are pleased to announce yet another state where we are now fully licensed to operate our full vertical of igaming supplier products, all of which strictly adhere to the laws and regulations set by the governing bodies in each state they operate in,” Leadstar chief executive Eskil Kvarnström said.
“Obtaining our full igaming supplier licence in West Virginia is yet another major stepping-stone for us in our journey of becoming the best igaming affiliate in every regulated US state.
“Although we are a company that successfully operates in different geographical markets all around the globe, we are admittedly most excited about the potential success and challenges that come with the US igaming industry.”