Affiliate website CasinoTop.com has completed the acquisition of Scandinavia-focused CasinoTopp.net for €10.5m (£8.9m/$11.9m).
CasinoTop.com said the deal would provide it with a geographic foothold in Scandinavia and support its expansion into emerging markets.
Headquartered in Norway, CasinoTopp.net is an affiliate site that publishes content related to casino bonuses, welcome bonuses, free spins and other online casino offers.
All Scandinavian journalists from CasinoTopp.net will join the CasinoTop.com team, while all content currently featured on CasinoTopp.net will be made available on CasinoTop.com.
CasinoTop.com said the acquisition will help increase its Scandinavian revenue to more than €3.0m in 2022.
“Our goal is to make CasinoTop.com the most trusted online casino site and this is a giant leap towards realising this goal,” CasinoTop.com chief executive and editor Reza Shojaei (pictured) said. “We look forward to leveraging the regional expertise of CasinoTopp.net to scale our platform across Scandinavia.
“With this acquisition, we have strategically expanded our geographic footprint into one of the fastest growing marketplaces across the globe. We are confident that this development will help CasinoTop.com establish a leading position in the Scandinavian market.”