Maryland-based mobile sportsbook operator Crab Sports has selected Intelitics to power its user acquisition in the state.
Under the deal, Crab Sports will use Intelitics’ data-driven platform and product suite to manage all affiliate and paid media activity for its mobile sportsbook, which is set to launch in Maryland in Q2.
The partnership will provide Crab Sports’ marketing and affiliate partners with access to real-time data and analytics, as well as pixel tracking.
Crab Sports is using the state-of-the-art GiG platform to run its online and mobile sportsbook in Maryland.
“As a data-driven company, we are focussed on tracking the performance of our growing database of partnerships in the state of Maryland and our leadership team felt that Intelitics was absolutely the right partner to help us do this,” Crab Sports co-founder and chief executive Derek Baker said.
“The prowess of its platform is second to none and it is incredibly easy to use, allowing our team to maximise its potential from day one.”
Intelitics’ vice president of sales and growth, Allan Petrilli, added: “We are excited to be supporting Crab Sports and helping the operator unlock profitable segments of traffic that partnerships, affiliates and paid media bring.
“Local brands can enjoy tremendous success in the markets they are born from, especially those that take a data-driven approach to customer acquisition. Crab Sports has what it takes to hit the ground running in Maryland and we are proud to be playing a part in its journey.”