The Argentine Football Association (AFA) has entered into a regional partnership with Asia-facing gambling operator W88.
Under the deal, W88 will serve as the official AFA sportsbook in the Asian market.
The agreement will run through to the end of 2022 and cover this year’s Fifa World Cup, which will take place in Qatar from 21 November to 18 December.
“In all these management years we have developed a strong expansion of our AFA brand in markets that in the past were not commercially exploited such as the Asian market,” AFA president Claudio Tapia said.
“Thanks to this effort, we can build agreements like this one with important brands that find, in AFA today, a strategic partner for their marketing plans in this important region.”
W88 business development manager Hilly Ehrlich added: “This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives.
“We are a very ambitious brand and are excited to have joined forces with the current South American champions. Being able to link with arguably the world’s best player and squad shows the ambitions we have and partnering with one of the favourites for the upcoming World Cup is very exciting.”