Online sports betting operator Interwetten has entered into a regional partnership with North America’s National Hockey League (NHL).
Under the deal, Interwetten will become an official partner of the NHL in both Austria and Germany.
Interwetten will be able to use official NHL branding, marks, logos and official designations for marketing campaigns and across its digital sports betting offerings in both countries.
The operator will also receive premier marketing positions on NHL digital assets including NHL.com/de, the official German-language version of the league’s official website.
In addition, Interwetten will have access to a full portfolio of NHL-controlled media assets, such as custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.
“We are excited to welcome Interwetten as an official partner of the NHL,” NHL’s vice-president of international business development and partnerships, John Lewicki, said.
“Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria and Germany.”
Interwetten board spokesman Stefan Sulzbacher added: “As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment.
“We are proud that we have a multi-year partnership with the NHL – the best ice hockey league in the world – and the SIG Group."
This partnership will be supported by Sportradar, the NHL’s official betting data rights partner of the NHL.
The two parties entered a 10-year partnership in June 2021, under which NHL is utilising ad:s, Sportradar’s data-driven marketing solution, to develop sports betting partnerships outside of North America.