Cross-channel marketing and engagement provider OtherLevels has secured interim approval from the West Virginia Lottery Commission to launch in the US state.
As an approved online sports betting vendor, OtherLevels will be able to work with licensed sports betting and gambling operators in West Virginia and support them with marketing initiatives.
This will include the rollout of its Sports Engagement Platform sports-powered engagement solution that combines content, publishing capabilities and multiple live sports and betting odds feeds to engage sports players pre-game, live during the game and post sports games.
OtherLevels will also offer its Intelligent Messaging a CRM and digital messaging platform for sports betting, gaming, and lotteries.
The approval means OtherLevels has access to 11 states across the US, while the provider is also seeking licensure in an additional six states.
“We’re committed to responsibly serving gaming operations in all jurisdictions in which we are authorized to operate and grateful to the West Virginia Lottery Commission for regulatory approval to operate within their state,” OtherLevels chief executive Brendan O’Kane said. "
“With each new participating state, we're committed to delivering the highest quality player engagement solutions to our gaming and sportsbook partners. We’re excited to be a part of gaming's growth and potential in the US.”