The event taking place in July will feature its first consumer protection zone (CPZ), following its use in recent events.
iGB L!VE portfolio director Naomi Barton pinpoints the first inclusion of a CPZ at ICE as an important moment for the team. “In 2018, our sister show ICE London became the first b2b expo in the world to feature a consumer protection zone,” she said.
“Being able to draw on the operational experience of colleagues has been hugely beneficial and will enable us to hit the ground running in July.”
The CPZ set to feature at the RAI Amsterdam across the 11th to 14th July will host eight organisations and feature a mix of technology providers and non-profit organisations.
Barton went on to explain how being able to source safe gambling solutions was a theme that her team identified from stakeholder research and how the digital focus of the show makes it a “natural place to demonstrate technology-driven solution” for the space.
“Safer gambling is important on many different levels,” adds the portfolio director. “Firstly, healthy play fosters a healthy and therefore a loyal player base and secondly it’s vital that businesses are seen by governments to be proactively responsible.
“Thirdly, with regulatory restrictions a reality it makes huge strategic sense to put duty of care and sustainable play at the top of the business agenda.”
On the timing of the decision to add a CPZ to the iGB L!VE, Barton believes that “the Dutch market is now fully regulated with over 20 operators”.
“Policy-makers are monitoring regulatory developments in other markets, such as the US, and taking approaches which require operators to be more proactive.
The event’s portfolio director also ensures that visitors attending the show will have access to the tools needed to ensure they are compliant, especially for issues such as “affordability requirements and stake limits”.
Attendees will also be able to learn how restrictions on marketing and advertising will impact the industry.
Last year’s iGB L!VE set a new attendance record of 5022, a 7% rise on the previous best attendance in 2019.