Jon Earnshaw on how voice search is changing the way igaming affiliates target players

Chief product evangelist and co-founder of Pi Datametrics, Jon Earnshaw, provides his opinion on voice search changing how affiliates target new players. He also explains where igaming sits in this new search landscape as well as how affiliates could better understand user intent for SERP rankings. And to conclude he advises how an igaming affiliate could use AI to better optimise SEO and climb the SERP rankings.