Sporty Group brand SportyBet has entered into a regional partnership with Manchester City, which will see SportyBet named as the club's official betting partner in Africa.
As part of the deal, SportyBet and Manchester City will create co-branded content, as well as offer exclusive betting experiences for fans in the region.
“We are pleased to welcome SportyBet as a new regional partner of Manchester City today,” said Kaitlyn Beale, vice-president, global partnership sales at Manchester City. “Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years and we look forward to working with SportyBet to bring fans even closer to the club.”
This deal marks SportyBet's second club deal, the first being with Real Madrid – where SportyBet was also named as the club's official partner in Africa.
“We are absolutely delighted to add Manchester City to our list of partners. Manchester City has consistently proven to be one of the most exciting teams in Europe,” said Oluchi Enuha, brand director at Sporty Group. “Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa.
“We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”