Gaming Innovation Group (GiG) has announced that it has completed the acquisition of KaFe Rocks for €35m (£30.5m/$37.4m).
The platform and media provider revealed on 7 November that it had struck the deal to acquire KaFe Rocks.
The deal will see its media division absorb brands including the US-facing Time2play.com and USCasino.com.
Dominant force
GiG expects the acquisition will position GiG Media as “the dominant force in online casino affiliation”, while also reinforcing its foothold in the North American market.
The company also expects the synergy between its media division and KaFe Rocks to result in a minimum revenue of €23m in 2024 for the acquired assets. An EBITDA margin exceeding 45% is also expected in the same period, as well as a value to its EBITDA of around 3.6x.
Jonas Warrer, GiG Group CEO, expressed his satisfaction with the deal’s closure and its importance to the company’s future goals.
"Our goal is to maintain our position as the leading casino affiliate in the industry and to expand further in the North American market,” he said.
The inclusion of KaFe Rocks aligns perfectly with these objectives,” Warrer continued. “We've identified a thriving business led by an exceptionally skilled team.”
He concluded by adding that GiG is eagerly anticipating integrating KaFe Rocks “into the GiG family, unlocking additional business value to benefit our partners and investors."
Askgamblers.com
This marks the second casino affiliate acquisition for GiG in 2023 after it completed the purchase of Askgamblers.com in January. GiG paid €20m for the affiliate initially with further payments of €10m and €15m being paid on 31 January 2024 and 31 January 2025 respectively.