GiG Media has announced that it has rebranded as Gentoo following the spinoff from GiG platform and sportsbook.
The company will be trademarked as Gentoo Media and will operate under the name Gentoo.
The new name pays tribute to GiG Media’s Rebel Penguin heritage, which the company acquired in 2017. Gentoo is a species of Antarctic penguin known for prospering by coming together as a unit to survive and thrive, according to the affiliate.
Gentoo was also picked to further symbolise the next generation of the company’s legacy, which it says will open a new chapter while continuing its path as a “market leading affiliate.”
“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group,” said Gentoo CEO Jonas Warrer.
“Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in,” added Warrer. “The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”
“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value,” said chairman of the board, Mikael Harstad.
“The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.”
On 17 June, Gentoo while still operating as GiG Media acquired SEO and content service provider Titan for €3.2m. The deal is expected to reduce Gentoo’s SEO and content service costs by up to 50%.