Gentoo Media has announced that its partnership with Bet365 has been extended for the use of GiG Comply.
The deal with the operator was renewed for an additional year for the automated compliance and brand protection tool, known as GiG Comply.
The tool has enabled Bet365 to ensure its marketing efforts remain compliant with regulatory demands to help safeguard its brand.
Rasmus Bank Nielsen, Head of GiG Comply, said he was delighted to continue the partnership with the operator.
“This extension demonstrates the effectiveness of GiG Comply as a compliance and brand protection tool, once and again used by one of the largest and most respected operators in the industry.
“We look forward to continuously supporting Bet365 in maintaining their high standard of regulatory compliance.”
A spokesperson for Bet365 commented that the operator is looking forward to entering the sixth year of partnership with GiG Comply.
“[It’s] automated solution is a valuable tool in helping to maintain marketing compliance of the award-winning Bet365 Partners programme globally.
“The versatility of the tool means that we can effectively adapt to the ever changing regulatory landscape.”
Earlier in July, Gentoo Media agreed on a partnership with New Zealand-based SkyCity to use GiG Comply.