The new Pragmatic Solutions collaboration elevates player acquisition and retention tools for the PAM platform licencees.
Pragmatic Solutions, provider of smart igaming platform technology for leading gaming and betting operators, has announced the integration of MAP™ "Refer-A-Friend" module. This collaboration aims to empower the platform licensees to maximise player acquisition and retention strategies in regulated markets worldwide.
The company offers a next-generation Player Account Management (PAM) platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate growth.
Recognised as the ‘Full Service Platform of the Year’ at the 2024 EGR B2B awards, the platform supplies a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk, and manage end-to-end player experiences in multiple brands and markets with extensive flexibility.
Mediacle Affiliate Platform
Mediacle Affiliate Platform (MAP™) is an advanced, cloud-based affiliate marketing and referral tracking platform suitable for igaming businesses of all sizes. Its flexible approach makes it easy and economical for operators to run performance marketing campaigns effectively.
The "Refer-A-Friend" functionality enables operators to effortlessly create and manage referral schemes, incentivising existing players to refer friends to its brands. This feature not only enhances player engagement but also expands the operator's customer base organically. By leveraging the power of word-of-mouth marketing, igaming brands can tap into new markets and increase their revenue streams cost-effectively.
Additionally, the MAP™ platform provides comprehensive tracking and analytics tools, allowing operators to monitor the performance of its referral campaigns in real-time and optimise them for maximum effectiveness.
Harness the potential
Santosh Jain, Director at Mediacle said: “We are delighted that our ‘Refer-A-friend' feature is enabling Pragmatic Solutions clients to harness the potential of their existing player network to drive growth and success in the competitive online gaming industry.
“Pragmatic Solutions has demonstrated to be an excellent long-standing partner in delivering the most complete platform services for leading operators worldwide, and we are happy to contribute to the commercial growth of their successful clients.”
Ashley Lang, CEO at Pragmatic Solutions, added that the company is pleased to offer its platform licensees "a new, highly effective tool for player acquisition and loyalty like the ‘Refer-A-friend' functionality.
“The integration of the 'Refer-A-Friend' feature aligns with our commitment to empower our client operators' growth.”
“Alongside our robust, scalable, and feature-rich platform technology, we make sure to offer them easy access to an expansive portfolio of cutting-edge content and services from the industry leading providers, such as Mediacle, who has proven the effectiveness of its work with the MAP™ affiliate solutions,” said Lang.
The Pragmatic Solutions igaming platform is pre-integrated with over 1,500 providers of third-party content, payments and services, including MAP™ affiliate marketing solution, which are available to the platform licensees via a simple configuration.