Maxim Makovetskyi, head of affiliates at Affter, explains how the invite-only programme continues to evolve its strategy to keep ahead of market trends and on the growth trajectory it has established since its successful launch in August 2023.
In this wide-ranging interview with iGBA’s Dan Kleiner filmed at iGB L!VE, Makovetsyki discusses Affter’s ongoing pivot of acquisition strategies away from brand awareness activities in Tier 2 and 3 markets towards performance-oriented campaigns in Tier 1s.
He also covers the key milestones the team has achieved so far, the priorities Affter sets itself in order to attract new partners and reveals the affiliate marketing trends he feels should be consigned to the dustbin of history.
Find out more below!