Entering the igaming industry is tough due to market saturation and intense competition. Despite these challenges, some affiliate programmes manage to carve out a niche. Affter as an innovative game-changer is a prime example.
Its first-year anniversary is a milestone that represents not just a date on the calendar but a testament to the brand’s rapid ascent, creative innovations, and unwavering commitment to excellence in the igaming sector and the affiliate marketing industry as a whole.
Team growth and event participation
In just one year, Affter has demonstrated exceptional growth and adaptability. The company has successfully expanded its team, participated in 15 major events, and reached over 55,000 attendees. Noteworthy conferences like SiGMA Europe and iGB Amsterdam showcased Affter’s innovative approach and helped broaden its industry network.
During their time at one of the major conferences of the year in London, the team organised activities to boost attendance. While the PR team handled activities at the brand’s booth, the C-level executives were giving interviews, and the managers were networking. This ensured a 360-degree brand presence at the conference and maximising engagement with potential partners.
Awards and recognition
Affter proudly received the "Rising Star Operator" nomination at the Affpapa iGaming Awards 2024 and a shortlist at the SiGMA Europe Awards 2023. This accolade empahsises their innovative strategies and strong performance in the competitive affiliate marketing field.
Media presence and thought leadership
Over the past year, Affter has significantly expanded its influence in the media and professional community, creating a global impact. The team actively shared insights through podcasts, media updates, and key conferences, including events in Malaga, and Kyiv. By leveraging global platforms for maximum impact and effectively conveying its teams’ expertise, Affter strengthened its brand position. This strategic adaptation allowed Affter to establish itself as a prominent and authoritative player in the industry, further reinforcing its credibility and expertise in the igaming sector.
Future plans
Despite the crowded landscape, Affter has distinguished itself by assembling a talented team, executing a remarkable launch, and implementing a robust marketing and PR strategy.
The company’s strategic shift towards in-house product development, moving away from reselling, reflects its commitment to direct advertising and long-term growth. With its focus on premium betting and gambling deals across the EU, CIS, and South Asia, Affter continues to solidify its position as a leader in the affiliate marketing space. With its multiple payment models and a user-friendly platform, it has become a top-choice for igaming affiliates.
Come to the spotlight. Shine even brighter.
Being a relatively new brand, Affter is backed by a team with over six years of successful experience in the igaming market. This expertise enables the company to secure partnerships with major brands and offer its affiliates exclusive opportunities. Now the brand is actively preparing for a new launch with a new geo for trusted partners, which will be released very soon.
Join Affter as the company celebrates another year of remarkable achievements and prepares for even greater success.
Watch Maxim Makovetskyi, head of affiliates at Affter, speak to iGB Affiliate as the company celebrates its first anniversary below: