Checkd Dev has announced the launch of its Smart Acca tool in Africa in collaboration with 888Africa.
The tool will be featured on both the Betlion and 888bets homepages and will initially be launched in Angola and Zambia but will be rolled out across the rest of 888Africa’s websites throughout the football season.
The Smart Acca tool will use the new African-focused product to improve the experience for players to build accumulator bets through Checkd Dev’s evolved API.
Checkd Dev, the development arm of the affiliate company, has combined the self-serve accumulator design with official Opta data to provide seamless betting.
The move comes after the launch of Paddy Power’s Mix ‘N Match bet-building tool with Checkd technology and the iFrame product, used by William Hill and Sky Bet.
Andrew Grimshaw, Checkd commercial director, said that the company is delighted to expand its UK tier 1 operator client base with 888Africa.
“We’re excited to continue Checkd Dev’s growth into multiple new emerging markets with this our first in Africa and working in a partnership with a team that really cares about improving customer experience has been very rewarding.
“As part of the first phase of roll out, the Smart ACCA product for Angola has been translated into Portuguese, with full translation capabilities there’s clearly further opportunity to deliver this into other betting territories.”
While 888Africa’s trading director Ian Marmion said: “working with Checkd has been a pleasure and [its] innovative product aligns well with brand values that we feel are vital in terms of offering best odds and potentially life changing betting opportunities at ease for our growing recreational customer base.”