Rightlander has inked a strategic partnership to provide its marketing compliance tools to the client base of regulatory consultancy BetComply.
BetComply said the collaboration would help enhance marketing compliance and risk management for their partners across regulated markets.
Sarafina Wolde Gabriel, CEO of Rightlander said the collaboration was “a significant step forward” in promoting responsible and compliant marketing practices across established and emerging igaming markets. “By combining BetComply's expertise in regulatory compliance with our advanced compliance tools, we aim to set new standards for transparency and regulatory adherence in the sector".
BetComply's operations director Loes Wetzer said they were “thrilled” to join forces with Rightlander. “Rightlander's tools will be instrumental in helping our clients navigate the complex landscape of marketing compliance while capitalising on advertising opportunities."
The suite of tools being provided by Rightlander to Betcomply’s clients will include web, search and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and ongoing monitoring services.
Rightlander previously won Best Tech for Affiliate Programmes at the iGB Affiliate Awards 2023. The company recently launched the Trackback product for operators to monitor incoming traffic.