The affiliate has released the first honours list in 13 award categories, recognising top sportsbook products and offerings to UK bettors, in its Oddschecker Endorsed initiative.
Standout brands receiving the Oddschecker Endorsed status include Bet365, which landed “Best Bet Builder”, “Best In-Play Product” and “Most Popular Sportsbook”, and Sky Bet, which achieved “Best Safer Gambling Tools”, “Best Free to Play Game” for Super 6 and “Best Football Product”.
Commenting on the awards, Andrew Bramley, commercial director at FairPlay Sports Media, the parent company of Oddschecker, said they are “proud to introduce the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories”.
Launched in December 2024, the honours list is renewed annually utilising proprietary quantitative data such as site traffic and betting activity across the Oddschecker site, plus qualified factors such as user opinion and perceived product quality. Winners can apply the Oddschecker Endorsed branding across their marketing assets to drive customer trust and engagement in 2025.
The branding will work similarly to the already launched Oddschecker verified stamp that aims to drive customer trust and engagement.
Other brands to achieve recognition include William Hill for “Best Horse Racing Product”, Ladbrokes for “Best Politics Bookmaker”, Paddy Power for “Most Generous Bookmaker” and “Best New Promotion”, BetMGM for “Best New Bookmaker”, LiveScore Bet for “Rising Star – Football” and Sporting Index for “Rising Star – Horse Racing”.
Bramley added: "Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to maximise the impact of their marketing plans through 2025 and beyond.”