LalaStars believes that affiliate programmes can and should go beyond business, which is why it created Lala Paws, a project dedicated to helping animals in need.
As leaders in the igaming industry, we’ve always focused on innovation, but we also understand the importance of giving back to the community. Lala Paws, a project dedicated to helping animals in need, is our way of doing just that.
We are proud to be the first affiliate programme in the igaming industry to launch a charity initiative for animal welfare. Our goal? To raise awareness, provide support, and inspire others to join us in making a difference.
Here’s how we started and what we’ve achieved together!
How we made it happen
Our first initiative started at iGB Barcelona, where we launched a fundraising activity at the LalaStars booth. Visitors had the chance to donate to an animal shelter and receive exclusive, limited-edition LalaStars charity merch as a token of appreciation.
Before choosing a shelter, we carefully researched all the animal rescues in Barcelona. That’s when we found Protectora.BCN – the only private shelter in the city, receiving no government funding and relying entirely on kind-hearted people for survival.
While communicating with the shelter, we got to understand their biggest needs and planned how we could provide real help. Our goal was clear: to raise as much funding as possible and make a real difference for the animals.
Our results
- 100+ participants donated at iGB Barcelona 2025 – some even multiple times!
- We doubled the impact: Every donation made to Lala Paws was matched by us – doubling the amount raised to €3,028.
- Where did the funds go? We purchased food, medicine, cleaning supplies and other essentials.
- A local pet store joined us! Inspired by our cause, they donated extra treats for the animals
- The LalaStars team got hands-on! We didn’t just donate – we helped pack, sort and deliver supplies to the shelter
- Some of our partners felt so inspired by the initiative that they joined us on a visit to the shelter. Spending time with the animals, they saw firsthand the difference their donations made.
- Many media partners, among them iGB Affiliate, joined our charity programme and took the initiative to share information about Lala Paws on their platforms. We truly appreciate your support and contribution!
What’s next?
We want to extend a huge thanks to everyone who joined Lala Paws! Without your support, this project wouldn’t have been possible. LalaStars deeply appreciates every donor, every media partner and our incredible team for helping bring this vision to life.
Encouraged by the support, we’re announcing the expanding Lala Paws project! Protectora.BCN is seeking sponsors for monthly support, and we invite you to join this meaningful mission. If you’re interested in creating brighter futures for these four-legged friends, email us at pr@lala-stars.com. Together, we can make a bigger impact!
Next stop: iGB L!VE in London!
We’re continuing our charity mission, and you can be part of it.
Visit us at Booth H40 – make a donation and receive exclusive LalaStars charity merch!
Want to collaborate? Let’s talk! Email us at pr@lala-stars.com.
Together, we can help even more animals in need!
Explore more photos and reports from the project on our website.
