The odds comparison site struck a deal with The Jockey Club to become its official betting technology partner.
Richard Gale, chief revenue officer at Fairplay Sports Media, the parent company of Oddschecker, highlighted the partnership's aim to “give fans and bettors the most exciting and profitable sporting experiences possible” by providing odds, betting journeys and exclusive offers across The Jockey Club’s digital platforms.
As part of the arrangement, Oddschecker will offer race sponsorships across Jockey Club venues, beginning with Grand National Trial Day at Haydock Park on 15 February. It will also partner The Sefton Novices' Hurdle on Ladies' Day at the Randox Grand National Festival before partnering contests at The Betfred Guineas Festival at Newmarket, Haydock Park, Exeter, Cheltenham and Sandown Park.
In addition, the affiliate agrees to sponsor The Racing Room for all four days of the 2025 Cheltenham Festival.
“The Jockey Club is renowned for hosting some of the biggest showcases in UK racing, and with a bumper fixture list kicking off at the Grand National Trial Day, we’re confident this will be a strong partnership for both parties,” Gale said.
Dan Glavin, head of bookmaker partnership at The Jockey Club, added: “We are delighted to partner with Oddschecker, a brand that shares our commitment to providing the best possible experience for racing fans.”
"This collaboration will see oddschecker's trusted odds and offers enhance our customers' enjoyment of racing across some of the biggest events of the year and we're looking forward to working alongside them."
Oddschecker recently announced a new awards initiative recognising top sportsbook products and offerings for UK bettors.