- COMPANY RESULTS
FairPlay Sports Media (FPSM) announced the successful integration of the deep-learning neural network platform Quarter4 and has rebranded it to FairPlay AI.
Founded in 2019 by Danijela Covic and Kelly Brooks, Quarter4 is a white-labelled sports forecasting engine that provides data and content opportunities to its partners. It was acquired by FPSM in January 2024 for an undisclosed sum.
The restructured brand will operate under the new FairPlay Technologies arm, which will be the conduit to the group’s three data engines, covering behavioural, pricing and AI, creating unique pre-game and in-game experiences for fans. It can also be deployed on both partner properties and FairPlay’s owned and operated assets via seamless integrations.
Matt Robinson, FPSM CTO, highlighted the new division is established upon the group’s “technical heritage of 25 years of odds and pricing data” and ties together its “strategy for building reusable technology”.
“Integrating Fairplay AI into our technology ecosystem has been the final piece in the puzzle enabling us to rocket fuel our existing technology and data to create world-class products for our customers,” said Robinson.
The technologies arm’s AI capabilities are already applied to the affiliate’s several live products such as Oddschecker’s subscription service “+”, which provides expected value projections for NFL, NBA, NHL and other sports, including soccer which has recently been added and is set for an imminent global launch.
With the increased accuracy of the network’s predictive models and growing product suite, including “injury impact”, “expected value” and ‘trends”, the new arm streamlines the group’s distribution capabilities, offering SaaS and bespoke products to global betting, fantasy and media brands, as well as sports teams and organisations.
Stuart Simms, FPSM CEO, emphasised the launch of FairPlay Technologies meets the group’s priority to integrate “various brands’ unique data assets and technical capabilities to spread their benefits across the FairPlay network” and ultimately “improve the experiences of sports fans worldwide”.
“Our customers now have access to a unique combination of powerful sports and behavioural data, which, when catalysed with best-in-class AI, unleash a variety of products that are proven to deliver on various engagement, revenue, and trading performance metrics related to their deployment,” he added.
FPSM’s flagship brand Oddschecker recently signed a deal with The Jockey Club to become its official betting technology partner and provide race sponsorships.