FairPlay Sports Media (FPSM) announced the appointment of Jerome Underhill as COO and Andrew Smith as CFO.
The two will lead the group’s next growth phase as it looks to scale its product and betting technology suite across new and existing markets, following the launch of the FairPlay Technologies arm and successful integration of the deep-learning neural network platform Quarter4.
Jerome Underhill brings operational expertise within the technology sector, having progressed through senior roles at Xandr, Microsoft’s advertising and analytics subsidiary, most recently acting as its GM International following its acquisition.
As COO, Underhill aims to bring innovation to various brands under the FPSM network that enables growth from both a product and market viewpoint.
Commenting on the appointment, Underhill highlighted that the group is “operating at the crossroads of sports media and betting technology, two sectors with major growth potential as they evolve with the catalyst of AI at their cores” and said he is confident in “advancing both for the better”.
Andrew Smith joins with a decade of C-level financial expertise within the igaming and technology industries, most recently as Playtech CFO, where he oversaw financial growth at the multinational company.
In his new role, Smith will drive growth for the group by ensuring robust financial performance that facilitates investment in both products and its expanding international operations.
“With strong leadership and committed investment partners in Bruin Capital, FairPlay Sports Media has a platform to continue on its growth trajectory that will see us playing a pivotal part in the global sports media and betting ecosystems for years to come,” Smith said.
Stuart Simms, FPSM CEO, added: “Jerome (Underhill) and Andrew (Smith) bring a wealth of expertise in their respective fields that together provide the organisational foundations and ambitious visions that will progress FairPlay Sports Media to its global strategic goals. The impact and value they’ve added already is significant, and they’re only just getting started.”
The group’s flagship brand Oddschecker struck a deal with The Jockey Club this February to become its official betting technology partner.