In the second part of her series on breaking into the igaming industry, Cordelia Morgan-Cooper this time tackles understanding the opportunities that are out in the market from graduate schemes to building industry connections. There’s always more than one route to the right job in this industry.
The igaming industry has experienced explosive growth over the past decade and as such it has attracted a significant amount of talent from various sectors.For graduates and aspiring leaders, the question remains: is there a clear route into this fun, fast-paced and dynamic industry? Yes, definitely yes, but breaking in requires strategy, industry insight, the right skills and mindset.
The growth of the igaming industry
The global igaming market is projected to continue its impressive growth, as in 2021, the online gambling market was valued at over $66 billion and is expected to reach over $158 billion by 2028 [Fortune Business Insights]. This huge growth has opened numerous career opportunities, creating demand for new talent in diverse fields ranging from software development and marketing, content and SEO to regulatory compliance and business intelligence.
Understanding the opportunities
For graduates looking to break into the igaming sector, the variety of roles on offer can be overwhelming. The industry is vast and multifaceted, offering opportunities in areas such as:
Software development: With the constant development of new gaming platforms, apps, and digital products, software development remains one of the highest-demand areas in the igaming industry. Graduates with programming skills and a deep understanding of user experience (UX) design have a significant advantage.
Marketing and user acquisition: Digital marketing, especially within SEO, social media marketing, and affiliate marketing, is a cornerstone of the igaming industry's growth. Graduates with expertise in digital marketing and data analytics can thrive in this space by creating targeted campaigns and optimising user engagement.
Graduates with programming skills and a deep understanding of user experience (UX) design have a significant advantage
Game design and development: Graduates with a background in game design or interactive media can contribute to this area by working on everything from visual design and narrative development to game mechanics and software testing.
Compliance and regulation: The igaming industry is subject to a complex web of regulations, varying by region and jurisdiction. Graduates with legal or regulatory expertise can pursue roles in compliance, ensuring that operators adhere to industry standards and maintain fair, ethical practices.
Data science and analytics: The ability to make data-driven decisions is a critical aspect of the igaming industry. With the volume of data generated by players and platforms, companies need professionals who can analyse and interpret data to drive strategy, optimise user experience, and improve product offerings
Customer support and community management: As the igaming industry grows, so does the need for customer support, player engagement, and community management. These roles focus on enhancing player experience, resolving issues, and maintaining strong relationships between players and operators.
With the volume of data generated by players and platforms, companies need professionals who can analyse and interpret data to drive strategy, optimise user experience, and improve product offerings
Challenges for graduates and new leaders
Despite the opportunities, the igaming industry can be difficult to break into, especially for fresh graduates or individuals transitioning from other sectors. While a strong academic background in fields like technology, business, and marketing can certainly help, there are several challenges to consider:
Industry-specific knowledge: The igaming world is unique, and without understanding the intricacies of gaming mechanics, customer behaviour, and regulatory standards, new entrants may find themselves at a disadvantage. Graduates need to actively pursue industry-specific knowledge, such as keeping up with gaming trends, understanding online payment systems, and knowing about regional laws.
Highly competitive market: With igaming’s popularity, there is often fierce competition for job opportunities. Many candidates may have similar qualifications, so distinguishing oneself through internships, personal projects, and industry certifications becomes crucial.
Networking and industry connections: Like many industries, igaming relies heavily on networking. For new leaders or recent graduates, making connections with industry professionals, attending conferences, and engaging in online forums can help them find the right opportunities. My top tip really would be to focus on networking and building a personal brand.
Regulatory and legal complexity: The regulatory environment for igaming is complicated, with different countries and regions implementing their own laws and restrictions. Understanding the legal landscape and keeping up-to-date with changes is crucial, but can be daunting for newcomers.
The best routes in
So, what steps can graduates and new leaders take to break into the igaming industry? Here are a few ideas:
Internships and graduate schemes: One of the best ways to gain entry into the igaming industry is through internships or graduate schemes offered by igaming companies. These provide hands-on experience, allow graduates to learn directly from industry professionals, and often lead to permanent positions.
Develop industry-specific skills: Whether it's through coding boot camps, certification programs, or self-study, graduates need to develop a set of technical skills relevant to igaming. For example, learning about gaming software development, mobile gaming trends, or the fundamentals of responsible gaming can give new entrants a competitive edge.
Whether it's through coding boot camps, certification programs, or self-study, graduates need to develop a set of technical skills relevant to igaming
Leverage transferable skills: Graduates who have gained experience in other industries should look for transferable skills that can apply to igaming. For instance, a background in marketing, sales, or customer service in another field could be beneficial when transitioning into marketing or customer support roles in igaming.
Start networking early: Graduates should actively engage with the igaming community. Networking can take place at global events and conferences, or virtually through social media platforms like LinkedIn and Twitter. Building a personal brand is crucial and connecting with industry insiders can make all the difference when seeking a job.
Consider leadership training: For aspiring leaders, leadership development programmes tailored for the igaming sector can provide crucial insights into the business side of things, from strategic decision-making to understanding financial models and team dynamics. Aspiring leaders should also look for mentorship opportunities within the industry to grow professionally.
The igaming industry offers abundant opportunities for graduates and new leaders who are willing to take the initiative, develop relevant skills, and network with industry professionals. With the right approach, breaking into the igaming industry can be a rewarding career path, offering a wealth of career options in a fast-growing, exciting sector.
By understanding the challenges, actively seeking out learning opportunities, and leveraging their skills, newcomers can carve a successful niche in the ever-evolving world of igaming.
Cordelia Morgan-Cooper
has over a decade of international HR and recruitment experience. She has developed a passion for driving happiness, wellbeing and success in the workplace, having seen first-hand the impact of an engaged workforce when it comes to both recruitment and employee retention.