As Google Ads Manager
Responsibilities
Develop and implement Google Ads strategies tailored to drive First Time Deposits (FTDs) for partners in the iGaming industry;
Conduct rigorous keyword research to identify high-performing keywords that attract potential depositors;
Create and optimize ad campaigns across various Google Ads platforms, including Search, Display, and YouTube, to maximize visibility and engagement;
Monitor and analyze campaign performance metrics, including CTR, CPA, and conversion rates, to ensure effective FTD generation;
A/B test ad creatives, landing pages, and bidding strategies to identify the most effective combinations for driving FTDs;
Implement tracking mechanisms to accurately measure the impact of campaigns on FTDs and provide regular performance reports to stakeholders;
Collaborate with design and content teams to develop compelling ad copies and visuals that resonate with the target audience;
Stay updated on industry trends, competitor strategies, and Google Ads policies to maintain a competitive edge;
Manage and optimize budgets across multiple campaigns, ensuring efficient allocation of resources to achieve FTD goals;
Utilize advanced targeting techniques to reach specific audience segments likely to convert into FTDs;
Troubleshoot and resolve any issues related to campaign performance or account management in a timely manner;
Develop and maintain a deep understanding of the iGaming market and customer behavior to inform advertising strategies.
Requirements
Must Have
Proven experience (5+ years) managing Google Ads campaigns, preferably in the iGaming or affiliate marketing sectors;
Strong understanding of Google Ads platform, including Search, Display, and YouTube advertising;
Proficiency in data analysis and performance metrics to drive campaign optimization;
Ability to conduct detailed keyword research and competitive analysis;
Experience with A/B testing and ad creative optimization;
Familiarity with tracking tools (e.g., Google Analytics, conversion tracking) to measure campaign effectiveness;
Fluency in English, both written and spoken;
Knowledge of compliance and regulations in the iGaming industry.
Nice to Have
Fluency in Portuguese, both written and spoken;
Relevant certifications in Google Ads (e.g., Google Ads Certification);
Experience with additional digital marketing channels beyond Google Ads;
Strong project management skills and the ability to manage multiple campaigns simultaneously;
Creativity in developing engaging ad copies and visuals;
Established relationships with media partners and affiliates in the iGaming space;
Willingness to stay updated on industry trends and Google Ads updates.
Benefits
A fast-paced company working in one of the most competitive markets online.
Hybrid working from our office in Tigne Point, Malta.
40 days of holidays of your choosing (take only the bank holidays you want!).
Flexible working hours.
Salary up to 85,000€/year based on experience.
Yearly bonus based on performance.
Private Health Insurance.
Free gym membership.
Apply for this job
About us
Odds Scanner Group is a media and technology startup based in Malta, active in various European and Latin American markets within the sports and gambling industries. Our brands, including Odds Scanner, Sambafoot and Mega Chute, lead the way in delivering high-performance conversion funnels and engaging sports content. We have a diverse and international team with members working from Malta, Portugal, Brazil, and beyond.
