As Senior Email Marketing Specialist
job description
Key Responsibilities:
Develop and implement an email marketing strategy.
Create and manage email campaigns (manual, automated, triggered).
Content creation (banners, CTAs, bonus offers).
In-depth analytics and audience segmentation.
Build and optimize conversion funnels.
Develop and implement RFM analysis.
A/B testing (subject lines, design, content).
Documentation of processes and test results.
Develop email infrastructure (multiple domains, deliverability).
Integrate email marketing into the overall retention strategy.
Communicate with affiliates regarding bonus offers.
Optimize and implement successful practices into templates.
Ensure compliance with Google requirements and iGaming trends.
Create reporting systems and track key metrics (Open Rate, CTR, Conversion, Retention, FTDs).
WHAT WE EXPECT FROM YOU
3+ years of experience in email marketing (B2C/Consumer Services).
Experience in building email strategies and scaling the channel.
Confident use of email platforms (Brevo/Mailchimp).
In-depth understanding of metrics and analytics.
Experience with triggered email campaigns.
Basic knowledge of HTML/CSS for template adaptation.
Experience with Google Sheets, basic SQL (will be a plus).
English proficiency at B2+ level.
Understanding of the technical infrastructure of email marketing and Google’s requirements.
Experience in iGaming or with affiliate programs (will be an advantage).
Experience in team management (will be an advantage).
Experience in building processes from scratch (will be an advantage).
Basic skills in Figma (will be an advantage).
Understanding of retention marketing principles (will be an advantage).
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Stages of the hiring process:
Stage 1: pre-screen with a recruiter.
Stage 2: interview.
Stage 3: test task (optional).
Stage 4: reference check.
Stage 5: job offer!
A trial period for this position is 3 months, during which we will get used to working together.
Opportunity to develop and lead an important direction
Competitive salary
28 business days of paid time off
Flexible schedule and the possibility of remote work
Medical insurance and mental health care
Compensation for courses and training
English courses and speaking clubs
Internal library and educational events
Opportunities for growth and development within the team
Work on a product that is actively developing
WHAT WE OFFER:
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For CV / career questions
cv@boosta.co
For all other questions
pr@boosta.co