Head of Social Media - iGaming
Posted:
- Location
- United Kingdom
- Job type
- Permanent
As Head of Social Media - iGaming
About Us:
ClickOut Media is not just a company - it's a thriving ecosystem of diverse talent from around the globe. As a proudly remote-first organisation, we've cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds. With over +850 team members and more than 200 assets, our startup culture fuels our growth, making us a leading force in multi-channel marketing. We specialise in delivering best-in-class SEO & Content solutions to esteemed clients worldwide.
What Makes Us Different:
At ClickOut Media, we thrive in the most competitive search verticals, operate across every major language, and conquer platforms you've probably never even heard of. Our dynamic approach, combined with our fast-paced environment, sets us apart in the industry. We're not just here to meet expectations; we're here to exceed them, every single time. Our relentless pursuit of excellence has been the cornerstone of our continuous success.
Job Description:
We are excited to be on the hunt for a talented and motivated individual to join our team as a Head of Social Media.
In this role, you will drive our Social Media presence on multiple platforms for an array of sites. You will be lead the strategy and deliver effective campaigns, increasing brand awareness and optimising revenues.
Responsibilities
Lead the development and execution of a commercially driven content strategy for iGaming brands across platforms like Kick, Twitch, YouTube, and short-form platforms such as Instagram Reels, and YouTube Shorts.
Build and implement live-streaming strategies to position iGaming streamers as trusted brand personalities.
Establish and manage brands across Kick, YouTube, Instagram etc.
Drive streamer partnerships through both acquisition and development of talents to create authentic, engaging branded content.
Leverage high-frequency content strategies on short video platforms to maximise brand awareness and drive traffic back to live-streaming platforms
Establishing different Types of Channels:
Personal Channels (associated streamer brands)
High-frequency communication channels (high-output, low-budget awareness campaigns)
Website/Brand Channels (dedicated gambling highlights and long-form content on channels for CoinPoker, Instant Casino etc.).
Leverage Content Types:
Shorts (TikTok, Reels, Shorts) for brand awareness
Streams (Kick, Twitch) for engagement and loyalty
Highlights & Mid-Form Content (tournaments, big wins).
Daily Tasks
Strategically plan and manage the content roadmap across all platforms, ensuring alignment with iGaming-specific goals.
Identify, recruit, and manage partnerships with streamers on platforms like Kick and Twitch, focusing on their growth and alignment with brands.
Test, scale, and optimise high frequency content strategies on short-form platforms (TikTok, Instagram Reels, YouTube Shorts) to boost visibility and funnel traffic.
Monitor and analyse KPIs (viewer engagement, conversions, follower growth) to measure performance.
Work closely with regional managers and streamers to improve content quality and streamline production.
Strategy & Vision
Dominate live-streaming platforms (Kick, Twitch) and short-form video channels with a two-pronged strategy
1. Live-Streaming Dominance:
Acquire and develop streamers with high potential.
Build streamer-led personal brands as trusted faces of our iGaming content.
Focus on engaging live-stream content: bonus hunts, tournaments, and big wins.
2. Short-Form Content Saturation:
Drive brand awareness through high-frequency communication channels on TikTok, Reels, and Shorts.
Scale rapidly using low-budget, high-output content strategies.
Implement a structured channel approach:
Personal Channels for trusted streamer brands (focus on iGaming, slots, poker and lifestyle)
High-frequency communication channels for wide-scale visibility.
Website Channels for long-form, high-value highlights (also good for personal channels)
Focus on tailored Content Types: Shorts for visibility, streams for engagement, and mid-form highlights for additional reach.
Build step-by-step communities around streamers while fostering partnerships with small creators, growing together over time.
Continuously explore and leverage new opportunities on emerging platforms to maintain a competitive edge.
Benefits & Rewards
A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine
An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects)
Build an organisation that continues to diversify its portfolio
Personal responsibility with a ton of autonomy
33 free paid days
Market-leading remuneration and bonuses available
An international team with over 35 nationalities
Fully Remote working (work fully remotely and option for weekly coworker space)
Additional benefits for permanent employees are available depending on the location
What do we mean by "Fully Remote"
Clickout Media offers you an unparalleled working experience. We are registered in Malta, but you don't have to be. Wherever you are based, and whether you are employed, operate B2B, or are a career freelancer, we will always find a way to work with great people.
Engaging with a worldwide workforce, ClickOut Media brings together world-leading experts in the fields of Tech, SEO, Content, and Product. Our remote approach gives absolute flexibility to our people and exemplifies our philosophy of autonomy and trust.
Diversity is a given to us, and this unique approach allows us to deliver and have respect for the wide variety of people, experiences, and cultures we bring together.
Our recruitment process is as follows:
Apply
Have an introduction call with our recruitment team
Do a test
Have a technical interview
Equal Opportunities
ClickOut Media is an equal-opportunity employer welcoming applicants from all backgrounds.