Content Manager

About us:

 

Traffic Lab is an affiliate marketing company in the iGaming industry. We pride ourselves on

 

results, quality, and unity. Our mission is to make iGaming as transparent and safe as possible. With 80 employees dedicated to the cause, we foster a collaborative, innovative, and inclusive culture. We’re now looking for another passionate individual to join us on this exciting journey.

 

 

 

About the Role and Candidate:

 

As a Content manager for our German comparison site, you will play a crucial role in shaping user experience through engaging, informative, optimized content. The role requires curiosity and interest in emerging SEO trends and finding new SEO content opportunities and ideas to test. Our ideal candidate is a team collaborator who is proactive when it comes to execution, finding solutions, and open to increasing their knowledge on the job.

 

Your responsibilities:

 

Creating high quality content for our target audience at every level of the user funnel, including comparison guides, reviews and articles related to casinos, games, strategies, industry trends.

 

Content gap ideation based on analysis of GSC data, competitors, SERPs, DE market

 

Creating templates for new content based on varying types of analysis and research

 

Auditing, optimizing and updating on-page SEO elements to satisfy Google best practices while staying ahead of competition and improving traffic and engagement.

 

Managing freelancers and their content, ensuring it consistently meets our highest quality standards, including fact-checking for accuracy.

 

Conducting ongoing keyword/competitor/market analysis to continue developing content plans, finding new ideas to test - overall taking an active role in ensuring our visibility success.

 

 

 

Your essential skills/experience:

 

Fluent in German with exceptional writing and communication skills.

Experience in both content optimization and the iGaming industry is necessary, with a proven track record of success.

Deep understanding of the casino industry, including trends, brands, games and regulations. As well as understanding of the affiliate model for conversion optimization

Strong grasp of SEO content best practices in 2025. Demonstrable on-page optimization knowledge in line with Google guidelines, EEAT, helpful content, branding, and more

Eye for detail, especially for editorial QA and presentation of pages with optimal UX in mind.

Ability to meet deadlines consistently and work independently and efficiently.

Experience with WordPress and tools like Surfer, Ahrefs, Google Search Console query data.

We offer:

 

At Traffic Lab, we value our employees and provide benefits. We believe in offering a supportive, rewarding, balanced environment that lets our team thrive.

 

Some perks include:

 

Competitive salary and bonuses based on company goals

Flexible working hours and work-from-home options

Paid vacation

Career development programs and training opportunities

 

 

Diversity and Inclusion:

 

Traffic Lab is a proud equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of background, ethnicity, gender or other factors.

 

Practicalities:

 

This is a full-time remote position. Salary is based on experience. Qualifying candidates will be contacted on an ongoing basis as we continue to hold interviews, so please apply as soon as you can.

 

If you have any questions regarding this position, you can contact the hiring manager - SEO Team Lead, Debbie: debbie.zammit@trafficlab.dk

 

Apply no later than: January 31st, 2025

 

We look forward to receiving your application!