Head of Paid Media NA
Posted:
- Location
- London
- Job type
- Permanent
As Head of Paid Media NA
Job description
As the Head of Paid Media NA, you will play a pivotal role in driving innovation and identifying growth opportunities whilst optimising current operations for our clients. Your proactive leadership and deep industry knowledge and competitor insights will drive the discovery of new opportunities, building on a strong network of contacts within the industry. This role demands confidence, entrepreneurial energy, and the ability to inspire and guide teams whilst forging strategic partnerships to achieve ambitious growth goals.
Key responsibilities
Strategic
Drive the company’s strategic growth by identifying and capitalising on new market opportunities and scalable channels
Inspire and lead teams with a clear vision, ensuring alignment with business objectives and long-term goals
Represent the company at client meetings, industry events and conferences, building and strengthening strategic relationships
Market Insights & Innovation
Apply deep industry knowledge to evaluate market trends, consumer behaviour, and competitor strategies,
driving the development of marketing initiatives and innovative product solutions
Identify and champion unique value propositions for new products and features, ensuring competitive differentiation
Paid Media & Campaign Optimisation
Oversee and scale paid media campaigns across channels such as direct publishers, PPC, and social media
Continuously optimise media buying strategies to maximise on ROI whilst hitting client KPIs and aligning with business goals
Evaluate and integrate cutting-edge platforms and methodologies for campaign execution and performance measurement
Operational Excellence & Team Management
Ensure efficient resource allocation and oversee the successful execution of projects
Lead and empower a high-performing team, providing mentorship and conducting regular performance reviews
Foster a culture of accountability, growth, and collaboration across teams
Compliance & Coordination
Coordinate with internal departments to ensure seamless execution of initiatives and adherence to industry regulations
Promote a culture of compliance, managing operational risks effectively across all activities
P&L responsibility
Full ownership for P&L for NA activities
Responsible for developing and managing annual budgets, including forecasting
Provide timely financial analysis and reporting to senior leadership
Work to identify and implement strategies to grow top-line revenue while improving margins
Local Market Insights & Strategy
Leverage deep understanding of NA to develop targeted affiliate marketing strategies that resonate with the audience and meet business objectives
Identify regional trends, customer behavior, preferences, and seasonal patterns to optimize affiliate campaigns.
Analyze local competitors and affiliate activities to ensure competitive positioning and identify opportunities for growth
Job requirements
Lead end-to-end campaign strategy and execution across various digital marketing channels including but not limited to SEM, Paid Social, Display Advertising
Proven track record (3 to 5 years) of driving growth through innovative strategies, managing budgets, P&L, and KPIs, while delivering results in competitive markets
Strong analytical skills for assessing markets, forecasting opportunities, and staying ahead of emerging trends.
Entrepreneurial and commercially focused, with a passion for innovation, problem-solving, and adaptability in dynamic environments
Expertise in the gaming, sports, and online gambling sectors, with deep knowledge of affiliate marketing, paid media strategies, consumer behaviour, and product growth marketing
Has run digital marketing campaigns in the NA region (1 to 2 years)
Location
Location preference is to be within one of Better Collective’s New York or London offices.
Application deadline
We are looking forward to hearing from you as soon as possible.
Start date: As soon as possible.