Paid Media Manager (Contract)
Posted:
- Location
- London
- Job type
- Permanent
As Paid Media Manager (Contract)
Description
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.
Reports to:
Director of Conversion
Job purpose:
Responsible for budgeting, deploying and testing new campaigns, and audiences, and being accountable for the performance of our paid marketing efforts in multiple countries. Primarily operating across paid social and PPC, you will be expected to schedule, create and analyse campaigns.
Accountabilities:
Implement and execute comprehensive paid marketing strategies aligned with overall business objectives, target audiences, and market trends
Consistent optimisation and campaign structure updates to deliver continual improvement whilst ensuring cost efficiency
Identifying key opportunities and channels for investment based on insights and competitive analysis
Provide weekly reporting and measurement of campaign performance to stakeholders
Significant budget responsibility so must ensure planned spend is delivered within set budget and logged
Create lookalike and retargeting audiences for campaign use
Regular communication with the graphics resources to refresh content across all channels, for all formats and products to avoid repetitiveness and ad fatigue
General:
Ensure all campaigns and communications are creatively excellent and accurate
Understanding of gambling regulation and responsible gambling compliance ensuring campaigns abide by it which we can help you learn
Desired experience, skills and qualifications:
Demonstrable experience working within paid media
Direct experience with key platforms including Google Ads, Meta and X (Twitter) Ads
Knowledge of sporting industry as well as the betting industries to understand the motivations and behaviours of our customers
Understanding of data management and tracking, capable of quickly analysing campaigns and their performance from raw data
Organised and focused with the ability to hit deadlines whilst executing campaigns at pace to a high standard with meticulous attention to detail
Benefits
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year, as well as the opportunity to buy 5 additional days per year and you can be flexible about when you use your public holidays.
We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.
You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner, .