As In app Media Buyer
2-plus-year of successful proven experience with In-app in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team MUST HAVE ;
Ability to effectively manage large advertising Budgets (from $50,000 per month)
Availability of successful cases in the gambling niche in the CIS/Latam markets
Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
Experience in working with Antidetect Browser and Tracking Systems;
A high-level understanding of how the major advertising in-app platforms (Unity, Moloco, ironSource, WakeApp, AppLovin, etc.);
Ability to moderate creatives and links on the previously mentioned platforms.
Ability to work independently with platforms for collecting and analyzing user activity data on websites and mobile apps (AppsFlyer, Adjust, etc.).
Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
Ability to analyze and optimize your advertising campaigns to achieve specified KPIs.
Experience in А/B testing;
Experience with a lot of traffic, ability to work with a large array of information;
English B1 and above.
Will be plus
Having manager contacts on in-app platforms (Unity, Moloco, ironSource, WakeApp, AppLovin, etc.);
Experience with Android platforms of Chinese devices (Xiaomi, Oppo, etc.);
Experience in BI/Analytics services (Tableau/Power BI, etc.)
Soft Skills
High level of structure and responsibility;
Strong analytical mindset;
Stress resistance;
Calm character;
Adequacy and purposefulness;
Ability to multitask;
Ability to form work requests;
Responsibilities
Creating, setting up and optimization advertising campaigns on In-app platforms to attract new players to the Product;
Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
Setting the Terms of Reference for the necessary promotional materials;
Competent budget management;
Together with the team, the formation of media strategies, calculation of the KPI funnel;
Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
Regular reporting on performance and profit;
Market and Competitor Analysis;
Planning and calculation of Traffic Streams.
Our stack
Appsflyer
Adjust
Proxy
Android/IOS webview
Tableau
Benefits
An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
Laptop & all necessary equipment for work according to the ecosystem standards;
Paid vacations, personal events days, days off;
Paid sick leave;
Medical insurance;
Referral program enjoy cooperation with your colleagues and get the bonus;
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
Free internal English courses;
Sport Benefit;
Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
Company events, team buildings.
