Email Marketing Specialist / Strategist
Posted:
- Location
- United Kingdom
- Job type
- Permanent
Email Marketing Specialist / Strategist
About the role
We’re looking for an experienced Email Marketing Specialist to join our growing team.
You’ll be responsible for improving deliverability across multiple email service providers, managing third party certification tools and working with our development team to optimise our own in-house email platform.
Your job is at a strategic level and will not directly involve the creation and sending of email marketing campaigns.
Responsibilities
Implement measures to improve deliverability rates across all of our ESPs
Manage relationships with ESPs and certification tools to ensure the constant availability of IP addresses and sending domains
Monitor email IP performance and foresee and plan for potential issues
Work with our email strategist to ensure optimal deliverability standards are followed
Work with our marketing team to improve open rates, click through rates and optimise the entire user journey
Work with our marketing team to manage the creation and maintenance of email sending domains
Devise and implement effective email A/B and multivariant testing
Identify opportunities with new ESPs and initiate discussions on new agreements
Work with our project manager and development team to improve and integrate our proprietary email platform into new sending workflows
Provide regular deliverability reports and insights to the wider team
The Ideal Candidate
5+ years of marketing experience with a strong focus on email
Has previously used and has a deep understanding of DotDigital and SendGrid platforms, or similar ESPs
Understands key deliverability and performance metrics and how to improve them
Highly analytical and able to draw insights from data
Understands marketing trends, opportunties and risks
Department
Marketing
Locations
St Albans, UK
Remote status
Fully Remote