As Media Buyer FB
Requirements
2+ years of successful proven experience with Facebook in the Betting;
Ability to effectively manage large advertising Budgets;
Availability of successful cases in the betting niche in the CIS/Latam markets;
Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
Experience in working with Antidetect Browser and Tracking Systems;
A high-level understanding of how the major advertising Facebook and Instagram platforms (placements, auto-rules, launch methods);
Ability to moderate creatives and links on the previously mentioned platforms;
Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.);
Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
Ability to analyze and optimize your advertising campaigns to achieve specified KPIs;
Experience in А/B testing;
Experience with a lot of traffic, ability to work with a large array of information;
English B1 and above.
Will be plus
Experience in other Search Traffic Sources (TikTok, BigoAds, Kwai, etc);
Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc).
Soft Skills
High level of structure and responsibility;
Strong analytical mindset;
Stress resistance;
Calm character;
Adequacy and purposefulness;
Ability to multitask;
Ability to form work requests.
Responsibilities
Creating, setting up and optimization advertising campaigns on Facebook and Instagram platforms to attract new players to the Product;
Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
Setting the Terms of Reference for the necessary promotional materials;
Competent budget management;
Together with the team, the formation of media strategies, calculation of the KPI funnel;
Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
Regular reporting on performance and profit;
Market and Competitor Analysis;
Planning and calculation of Traffic Streams.
Our stack
GoLogin/AdsPower/Dolphin;
Keitaro;
Proxy;
PWA app;
Android/IOS webview;
Auto-fill accounts Nooklz/FBtool/Dolphin;
Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps;
Tableau.
Benefits
An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc.;
Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
Laptop & all necessary equipment for work according to the holding standards;
Paid vacations, personal events days, days off;
Paid sick leave;
Medical insurance;
Referral program enjoy cooperation with your colleagues and get the bonus;
Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
Free internal English courses;
Sport Benefit;
Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc.;
Company events, team buildings.
