Senior Affiliate Manager (Tier 2,3) / VBET

About the Role:

 

The Senior Affiliate Manager will oversee affiliate marketing strategies, manage relationships with affiliates and optimize overall marketing initiatives. The ideal candidate will possess a blend of hard skills, including financial expertise, data analysis and proficiency in English, Russian, and Armenian (both written and oral). Additionally, hands-on experience in affiliate management and a deep understanding of affiliate marketing terminology (CPA, Hybrid, Revenue Share) are essential.

 

 

Responsibilities:

Financial Expertise: Interface with financial and legal teams, ensuring compliance with regulatory requirements, financial transparency and adherence to industry standards within the Affiliate Program

Data Analysis and Mathematical Precision: Utilize advanced Mathematical models and Data Analysis techniques to evaluate affiliate performance, optimize conversion rates and maximize ROI for both affiliates and VBET

Multilingual Proficiency: Exceptional proficiency in English, Russian, and Armenian (both written and oral) to effectively communicate with affiliates and stakeholders

Affiliate Management Experience: Hands-on experience in Affiliate Management, demonstrating expertise in CPA, Hybrid, Revenue Share and other Affiliate Marketing terminology

Compliance and Brand Safety: Ensure ongoing compliance and brand safety with publishers on an ongoing basis

Affiliate Network: Manage affiliate relationships with a focus on regulated markets, leveraging an existing network of affiliates to drive acquisition and growth

Requirements:

 

Hard Skills:

 

Bachelor's degree in Business, Marketing, Communications or a related field is desirable

Proven experience working in regulated markets (TIER 2,3 unregulated markets – TR, IN, Chile etc), preferably with an established network or database of affiliates

Leadership experience, including coaching, mentoring, training and performance management

Strong data-driven background in marketing analytics and digital performance marketing

Proficiency in core online advertising revenue models and traffic channels

Exceptional analytical, organizational and prioritization skills

High level of flexibility and adaptability to excel in a dynamic environment

Knowledge of the betting and gambling industry is a strong advantage

Soft Skills:

Exceptional Communication Skills: Build and nurture relationships with a diverse network of affiliates, employing strong negotiation skills to navigate intricate partnership agreements and resolve disputes professionally

Stakeholder Management: Foster collaborative relationships with internal and external stakeholders, ensuring clear and effective communication to align affiliate strategies with overall business objectives

Managerial Excellence: Lead, mentor and continuously build a high-performing team, providing guidance and support to foster a positive and productive work environment

Adaptability and Conflict Resolution: Navigate varied work ethics and personalities with adaptability and diplomacy, resolving conflicts and challenges with tact and professionalism

 

About the Team:

 

Marketing is one of the most critical areas of our business, and the Affiliate team is at the heart of our success. The primary objective of the Affiliate Department is to drive revenue growth through partnerships with affiliates. This is achieved by developing and implementing effective affiliate marketing strategies that target specific audiences and drive traffic to VBET’s websites or products.

 

Role Benefits:

 

Competitive experience-based salary

Coverage for the employee and family health insurance

Upskilling and reskilling trainings

Social events, corporate parties

4 day-offs in a year

Transportation