Gambling industry-focused marketing services provider Seven Star Digital has acquired pure-play performance marketing business Moneta Communications Limited.
Financial terms of the deal were not disclosed, but Seven Star said that the acquisition will support its growth strategy of expanding digital sports publishing content in “mature” gambling markets such as the UK.
Moneta is focused on publishing sports betting content for the UK, Irish and North American markets, operating both the Horseracing.net and Bettingodds.com websites
Horseracing.net publishes online content to help consumers find and bet on horse racing around the world, while Bettingodds.com publishes odds-related content to help users find the best odds for all sports across markets including the UK, Africa and North America.
“I’m delighted to solidify our position in the UK market with the acquisition of Moneta Communications,” Seven Star chief executive Jack Lodge said. “The UK has been the foundation of Seven Star Digital's success over the last five years and by bringing Moneta onboard, we can expand our UK presence, particularly in the sports betting market.
“I believe that the synergies we can achieve by sharing Seven Star Digital’s operational expertise will help drive the growth of Moneta Communications in a highly competitive market.”
Seven Star was itself acquired earlier this year by online gambling performance marketing business Thimba Media.
Acquired on a cash-free and debt-free basis, Ireland-based Thimba Media at the time said the purchase would consolidate its position in the UK, a market that it said will represent 20% of its total revenue in 2022.
The Seven Star network of assets also includes Topratedcasinos.co.uk, Topratedcasinos.ie, Compare.bet and Gamblingdeals.com.